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Business owners usually have long term visions for their enterprise, but most business failures happen quickly, before the owner is able to change course or implement strategies that will correct the situation.  The fatal gap between planning and performance is often th...
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Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you’re looking for, try switching to one of these top four types of ads.Your ad can simply work to build your company’s image....
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Customers Are Only Human

February 15, 2024
Customers Are Only HumanAs businesses of all sizes increase their uptake of technology and use equipment to save money and take over functions previously provided by people, they’re also running the risk of alienating their customers.Extensive ‘telephone trees’ intende...
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Delivering The Goods

January 31, 2024
Any business which involves selling a physical product requires the ability to arrange delivery of the product to customers in one way or another.Unlike larger organisations, small businesses don't have huge budgets and people available to develop their own carriage service ...
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Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ y...
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Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but...
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There are many definitions of a ‘niche’ market but essentially they’re a subset, a smaller segment, of your existing target market. This is very important because it means they may already be aware of you and are already prospects for your company’s offerings.Members...
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Look Good to Lenders

November 30, 2023
Look Good To LendersBusinesses borrow money for a number of reasons. Additional capital may be needed to increase production capacity or to open a new retail outlet. It might be necessary to borrow to expand overseas or to upgrade the business’ IT facilities.Whatever the r...
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Every business should have a business plan in place that it works to and compares its performance against. These are usually functional plans that have the intention of serving as a guide to management, but may not be the best plan for impressing potential sources of funding...
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Many small businesses have already discovered the benefits of outsourcing certain functions of their organisations. Tasks including accounting and payroll are often handled by external providers more efficiently and economically than if kept in-house.As long as a business re...
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