http://www.strategize.co.nz/blog/ The latest Blog feeds from www.strategize.co.nz en-us Sun, 09 Aug 2026 06:25:39 +1200 Rocketspark http://www.strategize.co.nz/blog/post/129883/branding-for-business-to-business/ In B2B marketing a poor brand is confusing to those who make purchasing decisions. Businesses place a higher value than consumers do on the reputation of their supplier so a single, well recognised brand, can be important to winning a sale and turning that into repeat sales.In the B2B context it’s much more effective to create a single powerful brand for the business that can be carried above the products it sells.Research shows branding’s importanceA study conducted by Accenture on the B2B ... Wed, 10 Jun 2026 00:00:00 +1200 http://www.strategize.co.nz/blog/#post129883 http://www.strategize.co.nz/blog/post/116969/create-a-network-of-wealthy-customers/ Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ you can create a network of customers that will help you grow your business and greatly benefit your bottom line.Define your trading areaStart with an accurate definition of your trading area – where your customers are. The ... Wed, 13 May 2026 00:00:00 +1200 http://www.strategize.co.nz/blog/#post116969 http://www.strategize.co.nz/blog/post/116967/become-an-expert-in-your-own-industry/ Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but once you’re at the top it’s almost self perpetuating.Get ready for recognitionPrepare a clear definition of the industry you want to represent, whether it’s a broad one such as ‘retailing’, or very specific, such a... Tue, 05 May 2026 00:00:00 +1200 http://www.strategize.co.nz/blog/#post116967 http://www.strategize.co.nz/blog/post/116976/delivering-the-goods/ Any business which involves selling a physical product requires the ability to arrange delivery of the product to customers in one way or another.Unlike larger organisations, small businesses don't have huge budgets and people available to develop their own carriage service so the most frequent option is to use a third party whose business is shipping so as to ensure logistics are carried out effectively.But to do it in the most cost effective way can involve some deliberation of the options. Th... Wed, 08 Apr 2026 00:00:00 +1200 http://www.strategize.co.nz/blog/#post116976 http://www.strategize.co.nz/blog/post/116975/customers-are-only-human/ Customers Are Only HumanAs businesses of all sizes increase their uptake of technology and use equipment to save money and take over functions previously provided by people, they’re also running the risk of alienating their customers.Extensive ‘telephone trees’ intended to direct callers into the most appropriate channel to handle their enquiry require customers to go through a series of options even though they already know what they want to accomplish with their call. Something that is m... Tue, 17 Mar 2026 00:00:00 +1300 http://www.strategize.co.nz/blog/#post116975 http://www.strategize.co.nz/blog/post/124814/top-four-kinds-of-marketing-advertising/ Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you’re looking for, try switching to one of these top four types of ads.Your ad can simply work to build your company’s image. Most of the banner ads big corporations have on the Internet are designed to do nothing more than familiarise people with the company name. A big chunk of the ads on TV do the same thing. And that’s not bad. Most customers... Wed, 11 Feb 2026 00:00:00 +1300 http://www.strategize.co.nz/blog/#post124814 http://www.strategize.co.nz/blog/post/158496/welcome-to-2026/ ... Tue, 06 Jan 2026 12:41:47 +1300 http://www.strategize.co.nz/blog/#post158496 http://www.strategize.co.nz/blog/post/129884/evaluating-new-business-ideas/ People who are self-employed generally like to stay that way. If they sell a business they quickly start another one, and successful owners seem to have a ‘knack’ for coming up with good ideas for new businesses. This ability is based largely on their experience and on a set of values or standards that should be applied to every business idea before going ahead with it. This system of evaluating business ideas applies to both products and services; we use the term ‘product’ to mean both.... Mon, 15 Dec 2025 00:00:00 +1300 http://www.strategize.co.nz/blog/#post129884 http://www.strategize.co.nz/blog/post/126153/five-oversights-that-can-kill-your-business/ Business owners usually have long term visions for their enterprise, but most business failures happen quickly, before the owner is able to change course or implement strategies that will correct the situation.  The fatal gap between planning and performance is often the result of one of the following set of factors, although two or more of these can occur simultaneously and accelerate the organisation’s demise. Take a close look at your own business and be sure none of these are taking s... Mon, 01 Dec 2025 00:00:00 +1300 http://www.strategize.co.nz/blog/#post126153 http://www.strategize.co.nz/blog/post/87606/improving-cashflow/ Cash Flow Strategies Cash flow is often called ‘the lifeblood of a business’, and for several good reasons. But the flow of cash into most businesses is uneven and there can be times when a constrained cash flow creates serious problems, even if the long term situation is positive. There are, however, ways to improve the cash flow of any small business and remove some of the worries about bills not being paid or not having enough on hand to pay wages. These mainly involve no more than adjust... Sun, 30 Nov 2025 00:00:00 +1300 http://www.strategize.co.nz/blog/#post87606