Find Your Niche And Market To It
August 24, 2023
There are many definitions of a ‘niche’ market but essentially they’re a subset, a smaller segment, of your existing target market. This is very important because it means they may already be aware of you and are already prospects for your company’s offerings.
Members of your targeted niche will share a similar set of characteristics. You can exploit that by satisfying those common needs and catering to their particular interests, and they
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Look Good to Lenders
July 14, 2023
Look Good To LendersBusinesses borrow money for a number of reasons. Additional capital may be needed to increase production capacity or to open a new retail outlet. It might be necessary to borrow to expand overseas or to upgrade the business’ IT facilities.Whatever the r...
Write a Business Plan With Investor Appeal
July 5, 2023
Every business should have a business plan in place that it works to and compares its performance against. These are usually functional plans that have the intention of serving as a guide to management, but may not be the best plan for impressing potential sources of funding...
Outsource To A Virtual Assistant
June 15, 2023
Many small businesses have already discovered the benefits of outsourcing certain functions of their organisations. Tasks including accounting and payroll are often handled by external providers more efficiently and economically than if kept in-house.As long as a business re...
Ten Questions You Should Be Able To Answer ‘Yes’ To
June 1, 2023
Ten Questions You Should Be Able To Answer ‘Yes’ ToThis is a list of questions that every business manager should be able to answer with an unqualified ‘yes’. They largely relate to the fundamental need of identifying and understanding your competition, and if you fi...
Got Employee Issues? Document Your Case
May 15, 2023
Documentation of your employees’ performance and their conduct at work is becoming one of the most important tasks of management. It requires attention to detail that’s time consuming but it can save your company thousands of dollars if an employee relationship goes sour...
Late client payment can really cost you
May 1, 2023
Many companies are carrying customer accounts that are still outstanding after 60 or even 90 days. Sometimes this is acceptable if that’s the arrangement they’ve made with the customer and planned for in their budgeting. But when an outstanding account gets beyond reason...
Don’t Freeze Making Cold Calls
April 16, 2023
Improve your Cold Calls
Cold calling is a widely used method of prospecting for new customers. Any business owner with a telephone knows that two or three times a day someone they have never met will contact their company with some kind of proposal like seeking an opportunity to quote against an ex...
Developing Your Team Members’ Basic Skills
March 31, 2023
Employers that provide their team with training are making a commitment to better customer service and to being more competitive in the marketplace as well as encouraging a reduced team turnover rate. Few businesses are incapable of providing some sort of in-house training t...
Don’t Let Others Waste Your Time
March 15, 2023
Most business owners find there’s never enough time in the day. Your time is valuable and the demands of your business usually dictate how you spend it. The last thing you can afford is to have your time wasted by others.Time-wasters are people who take up your time in suc...
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