Become A Better Communicator
August 1, 2024
Most of us perform better in one part of the communications process, as either a Speaker or a Listener, but don’t go to the effort to make the most of our communicating abilities by improving the weaker skill. But our communication is likely to be so much better and more e...
How a Customer Advisory Board Will Help Your Marketing
July 10, 2024
Customer Advisory Board Overview Success comes from meeting customers’ expectations and satisfying their needs. Both expectations and needs change over time and keeping abreast of these changes is essential. The owner of a small business usually knows their customers ...
Branding for Business to Business
June 8, 2024
Improving Cashflow
May 31, 2024
Cash Flow Strategies
Cash flow is often called ‘the lifeblood of a business’, and for several good reasons. But the flow of cash into most businesses is uneven and there can be times when a constrained cash flow creates serious problems, even if the long term situation i...
Evaluating New Business Ideas
April 15, 2024
People who are self-employed generally like to stay that way. If they sell a business they quickly start another one, and successful owners seem to have a ‘knack’ for coming up with good ideas for new businesses. This ability is based largely on their experience and on a...
Five Oversights That Can Kill Your Business
March 31, 2024
Business owners usually have long term visions for their enterprise, but most business failures happen quickly, before the owner is able to change course or implement strategies that will correct the situation. The fatal gap between planning and performance is often th...
Top four kinds of Marketing Advertising
February 25, 2024
Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you’re looking for, try switching to one of these top four types of ads.Your ad can simply work to build your company’s image....
Customers Are Only Human
February 15, 2024
Customers Are Only HumanAs businesses of all sizes increase their uptake of technology and use equipment to save money and take over functions previously provided by people, they’re also running the risk of alienating their customers.Extensive ‘telephone trees’ intende...
Delivering The Goods
January 31, 2024
Any business which involves selling a physical product requires the ability to arrange delivery of the product to customers in one way or another.Unlike larger organisations, small businesses don't have huge budgets and people available to develop their own carriage service ...
Create a Network of Wealthy Customers
January 15, 2024
Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ y...
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