Branding for Business to Business
June 8, 2024
Evaluating New Business Ideas
April 15, 2024
People who are self-employed generally like to stay that way. If they sell a business they quickly start another one, and successful owners seem to have a ‘knack’ for coming up with good ideas for new businesses. This ability is based largely on their experience and on a...
Top four kinds of Marketing Advertising
February 25, 2024
Most of us tend to use the same kind of ad over and over again. If your ad is pulling in sales, stay with it. But if results aren’t quite what you’re looking for, try switching to one of these top four types of ads.Your ad can simply work to build your company’s image....
Customers Are Only Human
February 15, 2024
Customers Are Only HumanAs businesses of all sizes increase their uptake of technology and use equipment to save money and take over functions previously provided by people, they’re also running the risk of alienating their customers.Extensive ‘telephone trees’ intende...
Create a Network of Wealthy Customers
January 15, 2024
Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ y...
Become an expert in your own industry
December 22, 2023
Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but...
Find Your Niche And Market To It
December 15, 2023
There are many definitions of a ‘niche’ market but essentially they’re a subset, a smaller segment, of your existing target market. This is very important because it means they may already be aware of you and are already prospects for your company’s offerings.Members...
Don’t Freeze Making Cold Calls
August 31, 2023
Improve your Cold Calls
Cold calling is a widely used method of prospecting for new customers. Any business owner with a telephone knows that two or three times a day someone they have never met will contact their company with some kind of proposal like seeking an opportunity to quote against an ex...
Discounting Is Dangerous
May 31, 2023
Offering a discount in the heat of negotiations may seem like a good idea at the time but thoughtless discounting is an easy way to lose money fast.Before you succumb to the temptation to win new business by offering a discount take a moment to consider these ten problems as...
Acquiring And Managing Leads
March 14, 2023
The process of gaining new customers can be summed up in two steps - ‘getting leads’ and ‘converting leads to customers’. Although the first step is the responsibility of marketing and the second is the responsibility of the sales function, the two have to work toget...
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