Become A Better Communicator
August 14, 2026
Most of us perform better in one part of the communications process, as either a Speaker or a Listener, but don’t go to the effort to make the most of our communicating abilities by improving the weaker skill. But our communication is likely to be so much better and more e...
Get Your Business Ready For Sale
July 7, 2026
Selling a business can be a complex and time consuming process. When the time comes to sell your business there’s a lot you can do that will increase its perceived value to prospective purchasers. You will also be much better prepared to discuss the sale with prospec...
Branding for Business to Business
June 10, 2026
Create a Network of Wealthy Customers
May 13, 2026
Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ y...
Become an expert in your own industry
May 5, 2026
Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but...
Customers Are Only Human
March 17, 2026
Customers Are Only HumanAs businesses of all sizes increase their uptake of technology and use equipment to save money and take over functions previously provided by people, they’re also running the risk of alienating their customers.Extensive ‘telephone trees’ intende...
Evaluating New Business Ideas
December 15, 2025
People who are self-employed generally like to stay that way. If they sell a business they quickly start another one, and successful owners seem to have a ‘knack’ for coming up with good ideas for new businesses. This ability is based largely on their experience and on a...
Don’t Freeze Making Cold Calls
August 15, 2025
Improve your Cold Calls
Cold calling is a widely used method of prospecting for new customers. Any business owner with a telephone knows that two or three times a day someone they have never met will contact their company with some kind of proposal like seeking an opportunity to quote against an ex...
How a Customer Advisory Board Will Help Your Marketing
August 1, 2025
Customer Advisory Board Overview Success comes from meeting customers’ expectations and satisfying their needs. Both expectations and needs change over time and keeping abreast of these changes is essential. The owner of a small business usually knows their customers ...
Discounting Is Dangerous
April 17, 2025
Offering a discount in the heat of negotiations may seem like a good idea at the time but thoughtless discounting is an easy way to lose money fast.Before you succumb to the temptation to win new business by offering a discount take a moment to consider these ten problems as...
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