Customers Are Only Human
February 15, 2024
Customers Are Only HumanAs businesses of all sizes increase their uptake of technology and use equipment to save money and take over functions previously provided by people, they’re also running the risk of alienating their customers.Extensive ‘telephone trees’ intende...
Create a Network of Wealthy Customers
January 15, 2024
Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ y...
Become an expert in your own industry
December 22, 2023
Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but...
Don’t Freeze Making Cold Calls
August 31, 2023
Improve your Cold Calls
Cold calling is a widely used method of prospecting for new customers. Any business owner with a telephone knows that two or three times a day someone they have never met will contact their company with some kind of proposal like seeking an opportunity to quote against an ex...
Discounting Is Dangerous
May 31, 2023
Offering a discount in the heat of negotiations may seem like a good idea at the time but thoughtless discounting is an easy way to lose money fast.Before you succumb to the temptation to win new business by offering a discount take a moment to consider these ten problems as...
Acquiring And Managing Leads
March 14, 2023
The process of gaining new customers can be summed up in two steps - ‘getting leads’ and ‘converting leads to customers’. Although the first step is the responsibility of marketing and the second is the responsibility of the sales function, the two have to work toget...
Develop The Art Of Being Small
September 2, 2022
Being small in business isn’t necessarily a bad thing. In fact, small businesses have a lot of advantages over their larger competitors. Small business collectively is the world’s biggest business. Small businesses have perfected the arts of travelling light, living frug...
Cut The Costs Of Marketing
July 9, 2022
Every organisation with a sales force keeps an eye on the leads it generates - how many does each salesperson get and how many are converted into customers. But as most companies now appreciate, the costs of generating and converting leads need to be carefully managed or the...
Measuring Customer Service
June 10, 2022
The focus of every business today, from corner shops to IT multinationals, is on providing customer service. The driving theory says that keeping customers happy is the key to customer retention; and customer retention is the key to profitability.And these days if a business...
Focus on your Core Competencies
May 21, 2022
A core competency is something that a company does well compared to others in its field; it’s an edge that can be used in marketing to offset competitors’ strengths. All successful businesses know their core competencies and conduct their business around them.
Cor...
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