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Marketing

Don’t Freeze Making Cold Calls

August 15, 2025

Improve your Cold Calls

Cold calling is a widely used method of prospecting for new customers. Any business owner with a telephone knows that two or three times a day someone they have never met will contact their company with some kind of proposal like seeking an opportunity to quote against an ex...

Discounting Is Dangerous

April 17, 2025

Offering a discount in the heat of negotiations may seem like a good idea at the time but thoughtless discounting is an easy way to lose money fast.Before you succumb to the temptation to win new business by offering a discount take a moment to consider these ten problems as...

Measuring Customer Service

March 14, 2025

The focus of every business today, from corner shops to IT multinationals, is on providing customer service. The driving theory says that keeping customers happy is the key to customer retention; and customer retention is the key to profitability.And these days if a business...

Develop The Art Of Being Small

February 3, 2025

Being small in business isn’t necessarily a bad thing. In fact, small businesses have a lot of advantages over their larger competitors. Small business collectively is the world’s biggest business. Small businesses have perfected the arts of travelling light, living frug...

Acquiring And Managing Leads

January 16, 2025

The process of gaining new customers can be summed up in two steps - ‘getting leads’ and ‘converting leads to customers’. Although the first step is the responsibility of marketing and the second is the responsibility of the sales function, the two have to work toget...

Cut The Costs Of Marketing

November 1, 2024

Every organisation with a sales force keeps an eye on the leads it generates - how many does each salesperson get and how many are converted into customers. But as most companies now appreciate, the costs of generating and converting leads need to be carefully managed or the...

Five Oversights That Can Kill Your Business

October 1, 2024

Business owners usually have long term visions for their enterprise, but most business failures happen quickly, before the owner is able to change course or implement strategies that will correct the situation. The fatal gap between planning and performance is often th...

Focus on your Core Competencies

September 1, 2024

A core competency is something that a company does well compared to others in its field; it’s an edge that can be used in marketing to offset competitors’ strengths. All successful businesses know their core competencies and conduct their business around them. Cor...

Become A Better Communicator

August 1, 2024

Most of us perform better in one part of the communications process, as either a Speaker or a Listener, but don’t go to the effort to make the most of our communicating abilities by improving the weaker skill. But our communication is likely to be so much better and more e...