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Create a Network of Wealthy Customers

Create a Network of Wealthy CustomersWhether the 80/20 rule applies to your business or not, if you can identify your wealthy customers you can target them directly with high-value offerings. And even if you don’t have 20% of customers that you’d consider ‘wealthy’ you can create a network of customers that will help you grow your business and greatly benefit your bottom line.Define your trading areaStart with an accurate definition of your trading area – where your customers are. The ...

Become an expert in your own industry

Whether you sell to businesses or consumers you can increase your level of success by becoming an industry expert – someone who’s well known and acknowledged as an authority on matters concerning your industry. It takes work to achieve this kind of commercial stardom but once you’re at the top it’s almost self perpetuating.Get ready for recognitionPrepare a clear definition of the industry you want to represent, whether it’s a broad one such as ‘retailing’, or very specific, such a...

Find Your Niche And Market To It

There are many definitions of a ‘niche’ market but essentially they’re a subset, a smaller segment, of your existing target market. This is very important because it means they may already be aware of you and are already prospects for your company’s offerings.Members of your targeted niche will share a similar set of characteristics. You can exploit that by satisfying those common needs and catering to their particular interests, and they can be extremely profitable if you provide them w...

Look Good to Lenders

Look Good To LendersBusinesses borrow money for a number of reasons. Additional capital may be needed to increase production capacity or to open a new retail outlet. It might be necessary to borrow to expand overseas or to upgrade the business’ IT facilities.Whatever the reason, borrowing money involves the need to favourably impress the lenders you are approaching for finance. There’s never a guarantee that they will support your proposal, but there are some preliminary steps you can take t...

Write a Business Plan With Investor Appeal

Every business should have a business plan in place that it works to and compares its performance against. These are usually functional plans that have the intention of serving as a guide to management, but may not be the best plan for impressing potential sources of funding for the business. Businesses often need to borrow money or attract investment capital, and when doing so need a business plan that’s both realistic and will demonstrate to those not involved in the enterprise that the busi...

Outsource To A Virtual Assistant

Many small businesses have already discovered the benefits of outsourcing certain functions of their organisations. Tasks including accounting and payroll are often handled by external providers more efficiently and economically than if kept in-house.As long as a business retains its core competencies internally there are few functions that can’t now be strategically outsourced, thanks to a new kind of entrepreneur known as a Virtual Assistant, or ‘VA’.  VAs are independent businesspe...

Ten Questions You Should Be Able To Answer ‘Yes’ To

Ten Questions You Should Be Able To Answer ‘Yes’ ToThis is a list of questions that every business manager should be able to answer with an unqualified ‘yes’. They largely relate to the fundamental need of identifying and understanding your competition, and if you find yourself giving a ‘no’ answer to any of them it means you could be short of valuable information that would provide you with a competitive advantage.1.     Do you know who your competitors are? Do y...

Got Employee Issues? Document Your Case

Documentation of your employees’ performance and their conduct at work is becoming one of the most important tasks of management. It requires attention to detail that’s time consuming but it can save your company thousands of dollars if an employee relationship goes sour and you need to justify disciplinary action or even termination of their employment.Take a typical case of an employee whose performance is substandard. You will usually have a discussion with them in which you outline their...

Late client payment can really cost you

Many companies are carrying customer accounts that are still outstanding after 60 or even 90 days. Sometimes this is acceptable if that’s the arrangement they’ve made with the customer and planned for in their budgeting. But when an outstanding account gets beyond reason you may have to bring in external agents to help collect the debt.Debt collection experts have identified four ‘triggers’, apart from lateness, that are definite indicators that the time has come to call in the professio...